Find your first marketing job in Finland

If you found us here, you're likely searching for marketing jobs in Finland. We've been in your shoes. And the good news is, you can absolutely make it. ๐Ÿ’ช

Latest update: January 2026

All about job search in Finland

Links to Finnish job search websites

Companies' own career websites: Make a list of companies you'd like to work for. Twice a month, go through their websites and check open positions. Follow those companies and key people on LinkedIn to stay informed and spot opportunities early.

Importance of networking in Finland

In short, in Finland, your network is your everything. I can't even stress this enough. Many jobs are first opened to the close circle of your network and sometimes people are hired within the network. That means, if you are not in the network, you won't even know the vacancy existed in the first place. The good news is that a network can be built (even in the covid times). Try connecting with interesting people on LinkedIn and asking for lunch or a call (surprisingly, many people say yes). Be open about the reason being to meet new people in your industry. Join online and offline meetups. Join communities. NETWORK, NETWORK, NETWORK!

How to Network like a Pro

Networking is one of the best business skills you need to be a successful marketer in Helsinki. Networking comes in many forms, mainly indirect or direct networking. Indirect networking means that you attend events and workshops, join communities and interact with people there.

Direct networking is when you're reaching out to people with the sole purpose of getting to know them. That might sound trickier, but actually, it can be very simple.

Find other professionals in companies/industries that you're interested in and connect with them on LinkedIn. In pre-covid times, you would invite them for coffee/lunch to learn from them or talk about some marketing trends.

You don't even have to be more specific than "I'm new in Finland, I'm looking for my first marketing job and I'd love to know your story." People are surprisingly welcoming to this type of request. Now, when real-life meetings are scarce, you could still ask a person for a call on that same topic.

Join our Slack & network ๐Ÿ’ฌ

Marketing salaries

According to our own benchmark research "Marketing Salaries in Finland" done in autumn 2022, entry-level marketing professionals are earning between 2000-3500โ‚ฌ/month.

  • The average salary for marketers with less than a year of experience: 2600โ‚ฌ/month
  • The average salary for marketers with 1-2 years of experience: 3100โ‚ฌ/month
  • The average salary for marketers with 3-4 years of experience: 3500โ‚ฌ/month

All salaries are listed before taxes as is common in Finland. The tax you pay depends on your salary, but it's usually around 15-25% if earning less than 3200โ‚ฌ/month.

According to the union's study in 2024, median salary in marketing-focused roles was about โ‚ฌ4,080 per month. Follow the union for fresh updates and salary benchmarks.

Unions and unemployment funds

Professional unions offer legal support, career advice, professional training, and other benefits like discounts, special rates for cottages, bank benefits, and more.

Marketing professional unions:

Union or no union, make sure you're in an unemployment fund. That's the truly vital part, as it influences how much you'll receive if you suddenly become unemployed. Membership in an unemployment fund alone is typically around 70โ‚ฌ per year.

Union โ‰  unemployment fund. You don't have to be a member of a union to be part of an unemployment fund.

In general, unemployment funds will pay around 50-70% of your income. There are some exceptions and investigations (especially if you have been or currently are running a side gig as a Toiminimi or equivalent).

Unemployment funds can be related to a specific discipline. This is a list of all the unemployment funds in Finland (25 in total) and their fees.

This is a good article on the unions in Finland. In short, there are three union confederations, which comprise 71 unions.

What we have learned on the way

Job market is very tough right now

Not gonna sugarcoat it. Finland's unemployment rate is at 10.6% as of January 2026. That's currently the highest in the EU. Job searching in Finland has always been tough for international immigrants. And with the current crisis, lay-offs, and market instability, it's even harder now.

Upskill where you can. Get creative with your job search. And just as importantly, surround yourself with a supportive community and friends who'll help you through the process.

Good luck ๐Ÿงก

Pick Your Battles

If you're trawling through job sites, desperately applying to any job that might conceivably be relevant to you, and you count your applications in the hundreds, STOP!

Quantity โ‰  Quality

Determine what you want to work at, and look for jobs in that area. If you have no experience, do personal side projects. Link to them in your applications. When you pick your battles, you can put more effort into each application.

Job search is a full-time job

It takes time to find a good company and craft an application. If you're doing it thoroughly, it might take up to a few hours to fill in an application for 1 position. But, if you have read the whole guide, you might have guessed that applying is not simply enough. At the same time as you are applying, you need to learn practical digital marketing, network, and participate in extra side projects.

In our experience, job search can easily last from 1-2 months to 6-9 months. You need to plan what you're going to do during that time.

The question of unpaid internships

Unfortunately, unpaid internships are still a common and often exploitative practice in Finland. In our experience, they rarely lead to real job opportunities. We strongly encourage you to keep a healthy distance from unpaid internships offered by commercial organisations.

If you do consider one, negotiate. At the very least, ask for minimum wage and corresponding working hours. And please check with Glassdoor or marketing and business communities whether the company has a reputation for running "intern farms".

From what we've seen, the time you'd spend on an unpaid internship is often better invested in upskilling, building your portfolio, writing on LinkedIn, or supporting non-profit communities and organisations.

Take care and be safe ๐Ÿค

To Finnish or not to Finnish

Every immigrant in Finland faces the same question.

Do I need to learn Finnish?

We're not here to tell you yes or no.

But here's the reality. Many roles still expect fluent Finnish, and in marketing the language bar is often high. That said, Finland has also built a strong international scene. Tech startups and gaming companies are famously English-friendly, and plenty of people build successful careers here without speaking Finnish.

Learning Finnish can open more doors. But not speaking it does not shut them all. Your path will depend on your field, your goals, and how brave you feel about carving your own way.

Your assets

Craft a Cover Letter

Look at the job description. Each bullet point is a writing prompt. Provide examples, from your professional or personal life. If you're applying for a junior position, personal examples are sufficient. If you're applying for a senior position and you don't have professional examples to link to, then that job is probably not for you.

If there's no option to provide a cover letter, write one anyway and send it to the recruiter via email.

Personal Website / Portfolio

Build one. Document your projects and achievements there. Attach with the application.

Follow up

Finally, FOLLOW UP!

Now you can track when your application is looked at, if they click on something, etc. Perfect. When you get that notification, send off that follow-up email, be open to questions, etc. If there is no email, use LinkedIn to follow up.

Starting a conversation makes you memorable. These are basic marketing and sales skills. They require an effort but they also show something very important to your potential employer: that you know the basics, and that you're applying tools and knowledge to improve your application.

REMEMBER: Employers in Finland will mostly base their decision on what you provide in your application. They may look you up online, but they cannot use sensitive personal information in hiring decisions. So what you choose to share and how you structure it really matters.

As with good marketing email practices:

  • The subject is for providing a solution
  • The body is for explaining the problem and the solution in brief
  • Behind the CTA is the beef

Cover letters are similar: you address their concerns, briefly explain how you have solved these issues in the past, and link to supporting documentation.

This gives your employer the chance to skim, then deep dive. And gives you real data on what they looked at, so you can follow up on it.

PS: If you don't get the job, always ask why. Use that information to tailor future applications. And, however hard it may be, always keep moving forward. Next, next, next. Remember, those who solely dwell in the past or the future forget to live in the present.

You are not alone!

Job searching in Finland is not always a walk in the park. And we can't stress enough how important the support of your close and professional circle is. Join events. Meet new people. Take breaks when you need them. And if it makes sense for your situation, consider freelance or part-time work while focusing on building your skills.

You've got this ๐Ÿงก

Credits to Colm O Searcoid, Polina Zyaparova, Anna Pogrebniak and the whole community for putting this together.